BEHIND THE BRAND

The modern biracial and multi-ethnic woman is experiencing an evolution of identity. The historical connotation of her being is binary— the people related to the man on the horse with the whip in his hand, as well as the man crouched in the sugar cane fields with blood dripping down his back. As a young girl, she found it difficult to fit in or be accepted wholly by either race group as she was unable to relate  to role models or beauty standards of either race group. The image in the media was often hyper-sexualized, fetishized, and marginalized. Over time she has watched the narrative shift from the dancer in the background of the music video to the artist in the foreground rapping about her own sexuality. Now, as an adult, she is redefining her own narrative around the biracial identity. 

Born and raised in New York City, Adeline Jadot is taking inspiration from her Belgian and Jamaican roots and making a new flavor genre of Euro-Caribbean style. She embraces her identity by owning her sexuality and creating beauty from the things that make her different. She weaves harmony in the threads between the 18th century European aesthetic with the timeless Caribbean palette with elaborated symbolism. By highlighting elements of Rococo decor, art, and fashion combined with the island pastels, floral-jungle imagery, and sexy nature of dancehall culture, she creates a world on fabric, where women are in charge, sexuality is encouraged, and everyone is racially ambiguous.

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